Mission
No Rush to Die isn’t just a granola brand; yes, we are all about being outside, not dying too early, and appreciating the little things in life. However, we are more than that. Our mission is to provide all of you that live in the extreme with outerwear to prove it. Those who wear No Rush to Die products are part of a small club, a community even. A community that understands, in order to excel in their respective sport, they must push boundaries, get more air time, and spin faster. These few also understand that it’s not worth one’s life to excel in their sport, because they want to continue to go big
Sage is a dedicated high school student; he participates in cross country, track, and other clubs. Sage is often found on his snowboard, splitboard, or dirt bike in the summer, or modding his truck. As an aspiring businessman, Sage has big plans after getting his diploma. However, the plan doesn’t include going to college. Instead he wants to travel overseas in order to find out what’s right for him. Until then, though, Sage will continue to work as a local barista and expand NRTD as much as possible.
Sage York
Co-founder
Lucas Reade
Co-founder
Lucas is a dedicated salesman; he often dabbles in talking to anyone and everyone. As a student in a resort town, Lucas is given a special opportunity to ski five days a week. He competes in competitive mogul skiing, with dreams of going to the 2030 Olympics for team Denmark. He has family there and plans to live with them after high school. Lucas also competes in track, being the best pole vaulter in his school. Lucas is also the vice president of FCCLA at his school; Sage is the president.